Why Organic Cotton

Posted: Aug 12 2016

Hello there and welcome to our blog! This is our first post and we’re quite excited to share a bit more of our love for sustainability and eco-living. Since we are all about eco-fabrics, we thought it would be a good idea to make our first blog post about one of the most commonly grown and used products: cotton.

Most of us use cotton products in a daily basis, in the clothes we wear, socks, underwear, napkins, oven mitts. The list is goes on. So, we need to stop a second and think where and how this incredible fiber is produced.

According to the Pesticide Action Network, conventional cotton fields use up to 10% of the pesticides used worldwide. Which not only impacts our soil, air and water, but also the field workers’ health. Another concern is cotton’s water footprint. The production of one cotton t-shirt needs an estimate of 2000 liters of water. That's a lot of water.

Enter organic cotton. This natural fiber is grown using GMO free seeds and without damaging pesticides, to maintain soil fertility. Moreover, because there's no use of toxic materials, growing organic cotton does not negatively impact the worker's health. Another good news is that with the recent advances in organic farming the production of organic cotton is booming. As a result, big companies, such as Walmart and H&M, are slowly embracing this fibre and using it more often in their own clothes production. Nonetheless, organic cotton's water consumption is still pretty high. Depending on the region where the fields are located, it might be difficult for the farmers to find a sustainable and efficient way to water the cotton fields. Places where organic cotton is doing well and is grown in a responsible way, enjoy a climate with enough rainfall to maintain the cotton fields healthy. However, despite the difficulties that organic cotton's water requirements represent, organizations, such as the Sustainable Cotton Project in California, are looking into new and sustainable options that will reduce organic cotton’s footprint in our planet.

Without losing any of the qualities or comfort of conventional cotton, organic cotton is a great eco-friendly alternative to conventional options which have a huge negative impact on our environment.


You can check our organic cotton collection here! 






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